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Ad Ex: 360° Intelligence for Television Advertising Expenditure
By eliminating external dependencies, we deliver transparent and highly accurate insights into every
advertising dollar spent across the market.
Comprehensive Ad Tracking
Monitors every advertising spot across linear television channels with precise time and placement details.
Independent Ad Verification
Confirms actual ad telecasts and schedules to ensure transparency and accountability in campaign delivery.
Designed for all kind of Industries
BRANDS
Track brand visibility and audience engagement across broadcast channels with insights on brand impact, audience behavior, and competitor performance.
BROADCASTERS
Real-time audience and content performance analytics for TV networks and streaming platforms, including viewer demographics, content performance, and ad impact analysis.
AGENCIES
All Optimize campaign performance with precise targeting and measurement across all broadcast channels—powered by campaign analytics and audience insights.
Advanced Performance & Financial Metrics
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Diverse solutions tailored to your every need
The platform features a seamless integration of standard industry rate cards or customized client-specific pricing. This allows for the precise, automated calculation of the monetary value for every ad spot detected.
By mapping monitored ad airings directly against integrated rate cards, the system provides real-time tracking of advertising expenditure, offering a transparent view of total investment by brand, channel, and time-slot.
The platform calculates the "weight" of each advertising campaign by aggregating commercial GRPs. This enables stakeholders to evaluate the total impact and exposure levels of their placements relative to their investment.
Users can access dedicated modules to determine their Share of Voice (percentage of total ad spots in a category) and Share of Wallet (percentage of total market spend). This provides an immediate understanding of brand dominance and competitive positioning.
The platform enables deep-dive comparisons against competitors, allowing brands to see where rivals are shifting their budgets and how their own SOW fluctuates in response to market changes.
By cross-referencing actual ad airings with contracted rate cards, the platform provides a verified financial trail, facilitating seamless auditing and reducing the reliance on external verification parties.