Accurately Track Data and Audience Measurement

No more guesswork, Track Every Viewer – Accurately Measure SVOD, TVOD, BVOD, Linear TV - Individually & Effortlessly Across Multi-Screen.

Audience Measurement

TV audience measurement is like a report card for shows, tracking views across devices. It helps broadcasters, advertisers, and brands make smart decisions based on performance. It's a global standard because of its valuable insights.

Who is Watching?

Understand audience demographics like age group, gender, region, location etc.

What Are They Watching?

Track the type of content users engage with, whether it’s TV or digital platforms like Youtube, Netflix, OTT on TV, Mobile, Tablet etc

When Do They Watch?

Analyze peak viewing times to optimize content delivery and advertising strategies.

What are we measuring?

The New Standard of Media Measurement in Armenia — Accurate. Transparent. AI-Driven.

Linear/ Terestrial

Inditronics measures Linear TV viewership using advanced data collection and validation techniques. We capture reach, frequency, and viewing duration across channels to deliver precise audience behavior and performance metrics you can trust.

Data Measured:
Reach | Impressions | Time Spent | Channel Performance

Youtube

Inditronics measures YouTube performance with granular accuracy, tracking ad exposure and content engagement across devices. Our data ensures transparent reporting and optimized campaign effectiveness.

Data Measured:
Views | Watch Time | Ad Impressions | Audience Demographics

Sports

For live sports, Inditronics captures minute-by-minute engagement, peak moments, and audience spikes. Our accurate measurement helps brands and broadcasters understand real fan engagement during key match moments.

Data Measured:
Live Reach | Peak Concurrency | Engagement Trends | Match-wise Analytics

OTT

Inditronics tracks OTT consumption across devices and platforms, ensuring accurate content and ad performance measurement. Our methodology eliminates duplication and delivers a holistic view of digital viewership.

Data Measured:
Views | Completion Rates | Unique Users | Platform-wise Performance